The same job, twice
Push hiring selects for people who need another job. Pull hiring selects for people who want a better job.
One is excited to leave. The other is excited to join. Who would you rather hire?
An invented posting. The company, the role and every figure are made up. The push lines are the ones that turn up on real postings every day.
Tap any line to see what it signals, and what pull says instead.
The same role, with every line rewritten. Switch back to Push to compare.
Job postingPush version
Director of Customer Operations
The job description is the source code
If that is thin, thin outreach follows on from it. Recruiter messaging written from the push version above carries the same lines, only shorter.
The five-minute test
Take any posting and mark every line with one of two letters. If there are no Bs, the posting runs on push.
QThe line tells a reader whether they qualify.
BThe line tells a reader whether this is better than what they have.